Location: Delhi / Hyderabad
Experience: 7 – 12 Years
CTC: 10 – 25 LPA
Notice Period: Immediate to 15 Days
Job Overview:
As a Digital Operations Manager, you will be a key member of the Global Digital Marketing Team, reporting to the Global Digital Marketing Lead. Your primary focus will be providing strategic guidance and operational support for our multiple websites, blogs, accessibility standards, and analytics. You will collaborate with digital marketing and communications colleagues globally and across various practices, regions, and functions to drive innovation and enhance our digital marketing strategies.
Key Responsibilities:
- CMS Strategy & Performance: Oversee the Adobe Experience Manager (AEM) CMS platform, including the firm’s main website, microsites, toolkits, and client portal.
- Website Restructure Project: Act as a key stakeholder in the firm’s website restructuring project, contributing technical and UX expertise and managing digital agencies.
- Enhancements & Feature Development: Continuously improve the user experience and develop new features to enhance client engagement.
- Personalization & A/B Testing: Develop a strategy for Adobe Target, implementing A/B testing to optimize marketing campaign results.
- Landing Page Optimization: Create campaign-led landing pages and enhance user journeys to maximize engagement.
- Accessibility Standards: Strive to achieve high accessibility standards across all digital platforms.
- SEO Execution: Lead and execute the firm’s SEO strategy, collaborating with internal teams and external SEO agencies to meet KPIs.
- CMS Roadmap Development: Define CMS enhancement roadmaps for the next 3-6-9 months in collaboration with the digital team.
- Content Quality & Training: Ensure best practices in content management, oversee quality control, and train content editors.
- Agency & Stakeholder Management: Proactively manage relationships with development agencies, IT teams, and Adobe Support.
- Operational Roadmap: Track resource availability, challenges, and opportunities in the execution of digital initiatives.
What You Will Do:
- Play a pivotal role in shaping the firm’s digital-first approach.
- Collaborate across teams, regions, and functions.
- Lead the website, microsites, and client portal.
- Use data-driven insights to drive strategic decision-making.
Required Experience & Skills:
Must-Have Experience:
- CMS Expertise: Extensive experience working with Adobe Experience Manager (AEM) on both technical and content aspects.
- Technical Knowledge: Strong understanding of HTML, SEO, and UX best practices.
- Analytics Proficiency: Experience with Adobe Analytics and/or Google Analytics.
- Stakeholder Engagement: Excellent ability to engage with multiple internal and external stakeholders.
- Project Management: Experience leading CMS implementation and enhancement projects.
- Audience Targeting & Engagement: Strong experience in persona-driven audience targeting.
- AEM Authoring Expertise:
- Creating and managing website structures.
- Handling tag structure and website taxonomy.
- Migrating content between environments.
- Setting up website pages and managing digital assets.
- Team Leadership: Experience managing content authors and training them in AEM content operations.
- Agile Framework Experience: Strong background in working as a Product Owner within Agile Scrum frameworks using Jira, Rally, or TFS.
- IT Operations Management: Experience collaborating with IT support teams to manage website uptime and service incidents.
Nice-to-Have Experience:
- AEM Component Testing: Basic experience testing AEM components in Touch UI & Classic UI.
- Web Accessibility Compliance: Familiarity with tools like Siteimprove/SilkTide to ensure accessibility compliance.
- Cookie Compliance: Knowledge of implementing cookie compliance solutions (e.g., OneTrust).
- System Integrations: Exposure to integrating AEM with CRM, Adobe Analytics, Adobe Campaign, and Adobe Target.
How We Will Support You:
From day one, you will have opportunities to continuously grow and develop your skills. We offer:
- Formal training and on-the-job learning.
- Access to DMI courses, LinkedIn premium tools, and bi-monthly global digital marketing meetings to share best practices and innovations.
Ready to take on this exciting role? Apply now!
